CLIENTS PRESENT & PAST

       Swedish Medical Center
       Vulcan Real Estate
       Univar
       Razorfish
       School of Visual Concepts

       AT&T Wireless
       One Reel Productions
       Shurgard Storage Centers
       Regence BlueCross & BlueShield
       KPLU NPR Radio
       FILTER Talent
       University of Washington
       IDX/GE Medical Systems
       Port of Seattle
       Pyramid Ales
       REI
       PACCAR/Kenworth
       Nike

univar

merger announcement

How many times have you seen an ad announcing a corporate merger that shows the confident handshake, the overhead view of the smiling employees (guaranteed to be stock photography), or two steroid-enhanced logos? When Worker Bees was asked to do just such an announcement ad for Univar and Chemcentral — enormous industrial chemicals distributors — we thought about the audience: Men in manufacturing. Hence, our answer was to portray the "we're all in this together" message using unmistakable symbolism every guy (and gal, for that matter) would quickly understand. Oh, a footnote: Our client, Univar, now has post-merger revenues of $8 billion--making it roughly the same size as Nordstrom.