The Swedish Medical Center Foundation is charged with finding donors to help fund new initiatives at Swedish that operating income doesn't cover. A prime example is the new True Family Women's Cancer Center that will put under one roof cancer clinics now found in several locations.While posters could certainly get the point across, they wouldn't be as dramatic as what we ultimately recommended. Now bright pink egg chairs are placed throughout Swedish campuses with accompanying posters explaining how contributions can get all the chairs and patients together. (A major tip of the Worker Bees' cap to Turnstyle for the beautiful design work and big-time coordination of this complex project.)
