The Swedish Executive Health Center is a comprehensive screening program designed for business leaders and anyone else who feels a significant investment in their health is handsomely repaid with peace of mind. When Swedish opened their center, we created the marketing brochure you see below, and a patient leave-behind you don't see. The aluminum and birch binder resemble a hospital chart, and is used to hold each patient's rather exhaustive test results. The point was to create a piece so substantial and exclusive that Executive Health patients would enthusiastically show it to their friends and help build referral volume for the center. Our thanks to RMB Vivid for doing a first-rate job with the design.