CLIENTS PRESENT & PAST

       Swedish Medical Center
       Vulcan Real Estate
       Univar
       Razorfish
       School of Visual Concepts

       AT&T Wireless
       One Reel Productions
       Shurgard Storage Centers
       Regence BlueCross & BlueShield
       KPLU NPR Radio
       FILTER Talent
       University of Washington
       IDX/GE Medical Systems
       Port of Seattle
       Pyramid Ales
       REI
       PACCAR/Kenworth
       Nike

swedish medical center

real life stories

Do testimonial ads have to be boring? We certainly don't think so. Our highly biased opinion may have something to do with the fact that patient stories form the backbone of this consumer ad campaign. Inevitably, all hospitals do (or claim to do) pretty much the same thing. And, while you could run an ad saying "our technology is better than their technology," or "our doctors are smarter than their doctors," if you're a reasonably healthy person, you just don't care. That's why we turned to dramatic and provocative testimonials from Swedish patients. In this print ad, we talk about a minimally invasive procedure for heart valve repair that takes the place of the traditional crack-your-sternum-in-two open heart surgery — something only Swedish and a handful of other hospitals can do. This and other stories are told again in radio commercials and on a special web landing page designed by Wirescape. A tip of the Worker Bees' cap to art director, Troy Nebeker, and photography studio, Motofish, for making this entire ad campaign exquisitely beautiful.