CLIENTS PRESENT & PAST

       Swedish Medical Center
       Vulcan Real Estate
       Univar
       Razorfish
       School of Visual Concepts

       AT&T Wireless
       One Reel Productions
       Shurgard Storage Centers
       Regence BlueCross & BlueShield
       KPLU NPR Radio
       FILTER Talent
       University of Washington
       IDX/GE Medical Systems
       Port of Seattle
       Pyramid Ales
       REI
       PACCAR/Kenworth
       Nike

Swedish Medical Center

Ballard Banners

In this web 2.0 world (or is it 3.0 now?) it's easy to forget the tried-and-true tactics of promotion that have worked pre-Internet, pre-TV, and almost pre-cave painting. We refer to your building, your trucks, and other ad venues that your company already owns, but probably don't use effectively.

Case in point, was a not-so-lovely stretch of concrete pillars that circumscribe Swedish Medical Center's Ballard campus. What most Ballardites saw as an eyesore, we saw as a signage fixture. So, after many months of advocating for this idea, it finally came to pass. The illustrative banners feel more like public art than advertising, and what messages you do see are delivered with a pretty light touch (Example: Ballard -- We have our own Seafood Fest and our own hospital. Not saying which one is more fun.)

In addition to getting some subtle words out about Swedish on Ballard's busiest street, the banners do the double duty of making the Swedish campus visible from Market Street. (A tip of the Worker Bees' cap to Turnstyle for a brilliant design execution and for being extraordinarily nice people.)