It's trite but true: Organizations only have a 100th anniversary once. For Swedish, that meant making a big splash, but in a way that didn't scream "we've spent thousands on our own party." One of many solutions was to wrap existing columns in Swedish's First Hill lobby with a timeline and historical photos. Elsewhere we used Swedish buildings as low-priced, high-impact ad media. Want to see more? Take a look at this pdf of all environmental graphics elements.