We've been fortunate enough to work with Vulcan Real Estate in their visionary remaking of Seattle's South Lake Union neighborhood. This assignment was to develop a web site for pre-marketing Rollin Street Flats, condominium homes that have since been constructed adjacent to the wildly successful 2200 mixed-use development (the 261 homes there were sold out nearly a year before the projected move-in date). For a hipper, younger, more avant garde consumer than 2200, marketing materials for Rollin Street Flats take on a sophisticated, editorial look. This page from the Rollin Street Flats web site stresses the environmentally friendly features of the project, proclaiming that "Green is the new black." Well, perhaps you've heard about this thing called "THE RECESSION?" It took its toll at Rollin Street, which was converted from condos to apartments in response to slow sales. You can visit the live site to see how it was revised for prospective tenants, rather than owners. (Many thanks to Design Elements, Inc., site designers.)
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