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North Cascades National Bank

Re-Brand Web Site

Just because you only have a handful of locations doesn't mean you can get away with marketing materials that look small time (unless, of course, "small time" is the brand image you're trying to project). Realizing they compete with multi-national giants, North Cascade National Bank came to Fitch in Seattle in search of a re-brand. Fitch's first recommendation was to shorten the bank's name down to the initials locals used to describe them anyway. Then Fitch brought us in to handle copywriting and concept chores for a new web site and ad campaign. (Many thanks to Fitch for bringing us in.)

Visit the site