Even if your business only has a handful of locations, you still compete with mega-chains. And, while home-spun, down-and-dirty marketing materials will say that you're small and local, they don't build much confidence among savvy, globally-connected consumers. One company that understands you need to level the marketing playing field is North Cascades National Bank in Chelan, Washington. We collaborated with Seattle design firm, Fitch, to launch NCNB's new brand, including an advertising campaign using radio spots, newspaper, and outdoor (shown here that directs you to two nearby locations), as well as a completely revamped web site, and collateral program. If the tag line sounds familiar, don't ask us. We started using this about three years before that local airline did.
