As much as advertising has changed over the past few years, clutter and the need to stand out haven't gone away. Hardly. So, in this direct mail campaign for FILTER — the staffing firm for the creative industry — we used hard-to-ignore visuals to avoid a quick trip to the round file. Copy on the back side reads: "If reproductivity is cutting into your group's productivity, get in touch with FILTER. Our pool of talent is sizeable and growing. Just like some of your staff."
