And we are?
These days it's pointless to use the term "advertising agency" to describe what we do. Yes, we do ads. But also videos, web sites, brochures, and direct mail. But forget all that, too. What we really do is help companies get their story in front of prospects. Whatever it takes. Even if it's an ad.
To Tweet or not to Tweet
Note that it's not a question. If you're going to reach people you need to be willing to meet them on their own turf. For some, that's a TV spot on Lost. For others, it's a newspaper ad in the Wall Street Journal. And, yes, for some, it's a Tweet or a Facebook post. You want to follow us? Please do.
In the works
Right now we're working on (call us crazy) 100 videos to commemorate the 100th anniversary of Swedish Medical Center. We're also about to dive in to (call us crazier) writing a business book on how organizations need to change to market in the digital age.