These days it's pointless to use the term "advertising agency" to describe what we do. Yes, we do ads. But also videos, web sites, brochures, and direct mail. But forget all that, too. What we really do is help companies get their story in front of prospects. Whatever it takes. Even if it's an ad.
The ability to fake it is a nice talent, but we've found actually knowing something is preferable. Our knowledge sweet spot centers around healthcare, real estate, and logistics / transportation. If you're marketing snowboards, perhaps we could offer a recommendation.
Do or Die is a book (well, not exactly) we wrote for Razorfish about how marketers must take a vastly different approach in an era where everything's gone digital. Why is it not a book? Because it's the first full-length book released as an iPad app. Look for it in the iTunes store or view a demo here.