Missing: Gorgeous, wine-drinking couple

Ads for urban condos are supposed to look a certain way, right? Sure, if you want your ad to look like all the others. That was the problem astutely recognized by Vulcan Real Estate when they asked for some new print ads to promote interest in their Rollin Street Flats project in Seattle's South Lake Union. Our answer: forget the usual visual cliches. In fact, forget the visuals altogether, and create some honest, slightly tongue-in-cheek announcements to the condo-shopping populace. By their absence of hip images, we suspect these ads are hipper still. You can click on the image to read the copy, and you can tip your hat to DEI Design for the art direction.