Syncresse Email Marketing Campaign

Here in the internet age, creating email is more like advertising-the-way-it-used-to be. That's to say it arrives unsolicited and not always wanted. To overcome this natural apathy (if not, antipathy), good HTML email will employ the very old school techniques of a provocative image coupled with an equally intriguing headline. Case in point: the series of emails we recently completed for Syncresse, a producer of workshops on effectiveness training for women. The headline here reads: "To improve their professional performance, some women sit in a dark room and watch Powerpoints. This is our method."