Swedish CEO Retirement Book

One of the more interesting projects we've taken on in recent weeks was the design and writing of a 110-page history of Swedish Medical Center during the 12-year presidency of Richard H. Peterson. The Swedish President and CEO recently retired, and the board of trustees felt that a published history would be a more meaningful gift than the tried-and-true set of golf clubs. As it turned out, the history of Richard's leadership will provide a serious headstart on another upcoming Swedish project: The writing of the organization's 100-year history to be celebrated in 2010.